Newton kicks off 150th celebration


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— Newton launched a celebration to commemorate the 150 anniversary of its incorporation with a ceremony held recently at the Newton Fire Museum on Spring St..

In addition to announcing a full slate of events and activities, a new logo and tagline, part of a comprehensive branding and marketing campaign to coincide with the 150 Anniversary, was unveiled during the ceremony.

Speakers included Sandra Lee Diglio, Newton Councilwoman, Thomas S. Russo, Jr., Newton Town Manager, Gina Thomas, President, Community Resource Partners, Jeff Buehler, State Coordinator and Director of the Main St. New Jersey Program, and Eric Groves, CEO and Co-Founder of Alignable, a web-based platform that allows local businesses to network, market together, grow and support their communities.

“For the past several years, Newton has implemented many proactive, pro-business policies in order to retain and attract world-class businesses,” Russo said. “The branding project is another step in the right direction, as Newton migrates away from simply being known as the County Seat of Sussex County into a regional destination for travel and tourism as well as commerce, retail, business, industry, education and healthcare.”

The new logo and tagline were created by District Connect, one of New Jersey’s leading strategic marketing firms for business districts with offices in Byram Township and Island Heights. Thomas, who is serving as Newton’s marketing coordinator, pointed out that the logo and tagline will serve as the brand platform for a comprehensive program including a new Facebook page and website designed to showcase all that Newton has to offer.

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